Kranz Eurocenter rents "turnkey" cranes

Kranz Eurocenter, a Romanian-German firm that specialises in construction works, equipment distribution and concrete form systems, will develop its business and target the crane rental market. Developers employ such services especially for large or very specialised projects where they need a specific type of crane and want to save the money that would otherwise go to buying it. “In line with the Western model, a builder owns 70% of equipment, and rents the remaining 30% to meet the particulars of each project,” Alexandru Popescu, general manager of Kranz Eurocenter told ZF. The company, whose registered office is in Pitesti, forecasts a 17 million euro turnover this year, an increase of around 70% on 2007. Kranz Eurocenter’s business is equally divided among the construction operations that are run from its office in Pitesti and the delivery and rental of cranes and concrete form systems in Bucharest.