L'Oréal Romania climbs to 14m euros

The Romanian branch of the French cosmetics company L’Oréal posted sales worth 13.8 million euros last year, up 14% from 2002. At the end of last week, the French group brought another division to Romania – L’Oréal Professional. Several months ago, the company had introduced the Vichy brand to Romania, through its division dedicated to pharmacies – Cosmetique Active. “Our sales went up due to several factors: first of all, the attention we paid to the young women aged 13 to 15, for whom we launched specific products, but also due to other launches, such as the Glimstick lipstick, which has attained the biggest sales ever posted by the company for this type of products,” John Corba, general manager at L’Oréal Romania told Ziarul Financiar. ZF