LaDorna takes milk to Greece

LaDorna group, one of the few players in the food industry that has its own brands on foreign markets, has invested one million euros to support its advertising campaign for LaDorna organic milk on the Greek market. “The first reactions from the Greek market to our bio milk have been very good, with the stocks we made for the first months of sales having already sold out. In less than a month from the launch of this product we have achieved 65% distribution, being present in all the major supermarket chains,” said Jean Valvis, chairman and main shareholder of LaDorna group. He says the investment in LaDorna organic milk will also go to the other products the company has started exporting to the Greek market. “The moment we chose to enter Greece with our bio products was all the better since this country”s dairy market is going through a number of scandals linked to the problems some chain stores have had with certain yoghurts and milk imported from the Netherlands”, says Valvis. ZF