Lafarge changes Romcim to Ciment

The Board of Directors of the Lafarge Romcim company proposed to the shareholders to modify the name of the French group”s local branch from Lafarge Romcim to Lafarge Ciment. The Lafarge group will implement a new brand policy by 2007 in all the 80 countries it is present in, according to company representatives. “According to this policy, every subsidiary will have the name of the division it belongs to written on its logo, under the Lafarge name. Shareholders of the cement producer are called for a meeting on March 31. Romcim was taken over by the French group in 1997. Following the transaction, the name of the company was changed, and the company became Lafarge Romcim. Later on, the French conducted a tender offer and delisted the company from the RASDAQ. The French group operates in Romania through Lafarge Romcim, Lafarge Agregate si Betoane, Lafarge Arcom Gips and its partners, producers of roofing materials Bramac Sisteme de Invelitori and Schiedel Sisteme de Cosuri. Lafarge”s main competitors worldwide, as well as on the Romanian market, are Holcim (Switzerland) and HeidelbergCement (Germany). ZF