Lekkerland: distribution in modern retail to top 15%

German company Lekkerland, which took over Macromex’s division specialising in distribution through the convenience store channel in late 2005, has recently expanded onto two channels of modern retail, hypermarkets and discount stores. “We expect modern retail distribution to exceed 15% of the total volume of commodities distributed this year. Investments in the new warehouse where we have recently moved also target developing distribution on the key account segment (big chains of stores),” said Narcis Mihai, general manager of Lekkerland Romania. The company closed distribution contracts for certain food products with two hypermarkets and other supermarket networks and discount stores. Company representatives did not, however, elaborate on the networks. Last year 95% of Lekkerland’s clients were petrol station stores, as the company inherited Macromex Convenience contracts when it acquired the company.