Levi's posts sales of over 4.5m euros

Corssa, operator of the 23 Levi’s jeans stores in Romania, forecasts a 50% sales increase in December against the previous month. “We expect 50% higher sales in December, after posting over 17.2 million RON (around 4.7 million euros) in the first 11 months of the year. This figure is in line with the upward trend we have recorded since the very beginning, and for 2009 we expect a 25% turnover increase against 2008,” said Dan Cernescu, Corssa’s marketing manager. The company, held by the Mihet family, which brought the Fox fashion brand in Romania, has so far opened 23 Levi’s stores, six of which in Bucharest. “Next year we will open another Levi’s store, in the Cotroceni Park shopping centre in Bucharest. The average investment in a store amounts to 100,000 euros, but it can vary depending on the surface of the store,” says Cernescu.