Lidl era dawns: Pludi Market becomes Lidl Discount

Giant Lidl, a company with over 50 billion euros in annual sales, has started to accelerate procedures for opening the first supermarkets on the Romanian market, so shortly after receiving the approval of the Competition Council to take over the Plus supermarket chain, it changed the name of the newly-acquired company, from Pludi Market to Lidl Discount.

Lidl is set to enter the supermarket segment in full gear with a chain of around 150 stores next year, which are largely accounted for by Plus stores, as well as a few tens of stores for which works started as early as in the summer of this year, in cities such as Craiova and Constanța.
The Germans will control the local subsidiary through Lidl RO Gmbh and Lidl RO SRL after acquiring shares of Pludi Market (which has become Lidl Discount) from Plus Eastern Europe and Dorte Verhaltungs vehicles, through which the Tengelmann group controlled the Plus business in Romania.
Lidl has chosen four managers who can make decisions on the Romanian market, Sergiu Fală (34), Friedrich David Fuchs (40), Gabor Teleki (42) and Marek Adam Bona (31).