Local Subaru importer becomes regional centre

Subaru Motors Trading Romania will become the Japanese carmaker’s newest regional centre as of next year, according to company officials. “In the near future, we will establish a new regional centre in Romania, which will manage both the activity of local dealers, and of those in the Republic of Moldova, Bulgaria and Macedonia. The company will continue to be a part of Subaru Motors Hellas,” Theodore Clouvas, general manager of Subaru Motors Hellas, told ZF. Subaru Motors Trading forecasts a 16 million-euro turnover for 2008, and expects to sell 700 units, up 70% on 2007. “In the coming years, we estimate our sales in Romania will exceed those in Greece, mainly due to the different dynamics of the two markets, as well as to the introduction of the diesel engine, given that it accounts for almost 50% of the overall market,” said Clouvas, who expects to sell 2,400 units in Greece this year, and 1,100 units in the rest of the Balkan markets, which includes Romania.