Logan business worth over 1.6bn euros

The inexpensive Logan car brand has reached a production of 250,000 units since the start of manufacturing some two years ago, according to data announced by the French producer Renault. At a price of some 6,000 euros, the total value of Logans produced tops 1.6 billion euros, with the bulk being produced in the Dacia plant in Pitesti. Only 25,000 units have been assembled in the past year in other Renault units around the world. At the same time, the total sales of Logan cars reached 267,000 units at the end of last month, 20 months from the moment when the actual sale process began (September 2004), exceeding initial estimates of the French group. As a matter of fact, ever since the Logan started to be sold in Romania in September 2004, a flood of orders came for the model produced in Pitesti, both from Eastern and from Western Europe, where it originally was not supposed to be launched. Under the circumstances, Western Europe accounted for 20% of the total number of Logan sales seen so far, with France being the main target.