Malacopol, AKTA: Rationing of consumption, more visible on consumer segment

Both companies and individuals have over the past year scaled back telecom services consumption, but the steepest expense reductions were operated on the consumer segment, says Dinu Malacopol, general manager of Digital Cable Systems and Dial Telecom companies, with almost 30m euros in turnover last year.

Digital Cable Systems, operating under AKTA brand, provides cable TV, Internet, fixed telephony and satellite TV services to consumer clients and is one of the biggest players on the market. Dial Telecom works exclusively with legal entities. Both firms are controlled by AIG investment fund.
“Consumption rationing is much more visible on the segment of individuals,” stated Malacopol, explaining that this behaviour leads either to delayed acquisitions of more expensive services, or contract cancelation.
As for AKTA turnover trend, Malacopol says the only business line that brought a significant increase in the first half was Internet.
AKTA revenues rose in RON by 15% in the first half, but fell in euros. The trend differed in the case of Dial Telecom, which saw its revenues go up by 30% in euros in the first half, amid a rising number of clients.