Marelvi eyes sales over 30m euros

Suceava-based home appliances distributor Marelvi estimates its sales this year will reach more than 30 million euros, after reporting 26 million euros last year. “Our sales are 15% up on the same time last year due to the better organisation of the company,” said Violeta Guramulta, the company”s executive manager. She expects to see a similar trend for the second half of the year. “In terms of large home appliances, growth could slow down, but the overall trend will be the same,” the Marelvi official added. Although the exchange rate during the first half of the year favoured importers, Guramulta says this has not been reflected in the company”s turnover so far. “The home appliances market is very aggressive in terms of prices, meaning whatever you gain from the exchange rate you lose in price.” Besides the various brands Marelvi imports and distributes on the local market, the company has also become the sole distributor for Protecno home appliances. This brand belongs to Merloni Progetti, a member of the Fineldo Group, which belongs to Vittorio Merloni”s family, the owner of home appliance manufacturer Indesit. “Developing on the Romanian market is part of our development strategy for Europe,” said Marco Marchioni, Merloni Progetti CEO. Merloni Progetti”s Protecno brand will be sold through retail chains and specialised stores in Romania. ZF