Match Point to import wine from Chile

Cluj-based shareholders of Match Point, the biggest match producer on the local market, decided at the end of last year to invest in the international wine market, by creating Vino Vero, a company focusing on importing wine from Chile. Vino Vero signed a partnership with one of the biggest wine producers in Chile, Southern Sun Wine Group, to sell its brands on the Romanian market and within the first year estimated figures of around 1 million euros. Currently, the player is present with a single brand, Misiones de Rengo. “In this first year, we estimate we will reach sales worth 1 million euros. We believe in the potential of wine from Chile both in the medium and long run,” Ciprian Banciu, who controls the two companies indirectly, told ZF. Last year, wine imports from Chile were worth some 0.1 million euros, according to data provided by the National Vineyard and Wine Owners Association. According to Ciprian Banciu, the wine he imports from Chile can be purchased in supermarkets, specialised stores, hotels, restaurants and coffee shops, as well as in stores that sell premium products.