Max Mara aimed at customers with annual incomes of 100,000 euros

Italy’s luxury brand Max Mara will open six or seven new stores within the next five years, with the potential cities including Timisoara, Brasov, Constanta, Cluj, Sibiu, Oradea and Iasi. At present, there is only one Max Mara store in Romania, on Calea Victoriei in Bucharest. At least one other store is set to open next year, most likely in a city in Transylvania. Max Mara stores will not open in malls, but in city-centre shopping areas. The market for luxury goods is also emerging in Romania, with brands such as Versace and Escada announcing their arrivals, and set to be joined by Luis Vuitton, the French producer of luxury accessories, and Cartier luxury jeweller. According to Luca Donnini, worldwide export division president at the company, Max Mara generates annual sales worth around 500,000 euros on the Romanian market, with an annual growth rate of around 15%.