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McDonald's to taste profit

The fast food restaurant chain McDonald's Romania is likely to break even this year, for the first time since 1995, when it entered the Romanian market. "We will be slightly profitable this year, following years of hard work," Marina Zara, marketing director of the company said

Ziarul Financiar · 10 decembrie 2003 · 1 min de citit



The fast food restaurant chain McDonald’s Romania is likely to break even this year, for the first time since 1995, when it entered the Romanian market. “We will be slightly profitable this year, following years of hard work,” Marina Zara, marketing director of the company said. Sales estimates are 10% higher than last year and will exceed $36m. “We targeted a 7% increase this year, but we will go up to 10%,” Zara explained. The company’s officials claim sales revolved around $20m for the first half this year, 15% up from the year-ago period. ZF



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