Medicover expects 50% turnover increase

The partnership sealed between Medicover Romania and Aviva Asigurari de Viata (Aviva Life Insurance) will boost the turnover of the medical services company by 50% next year, to 6.2 million euros, according to Medicover representatives. Medicover and life insurer Aviva have created a partnership in order to enter the private health insurance market early next year. To fulfil this project, the two companies will launch a new brand on the market, which is about to be registered by the State Office for Inventions and Brands. The officials of Medicover have not specified the name of the new brand, though. Insurance policies will be sold through Aviva branches, while Medicover will coordinate the operations, said Gabriel Ionescu (photo), general manager of the Romanian branch of Medicover. Beside the standard packages offered by Medicover, a set of new products is about to be introduced. ZF