Milka chocolate triples market share

Kraft Foods Romania, the biggest chocolate producer on the local market, last year saw a 33% sales increase against 2005. “Milka is the brand with the fastest growth rate on the chocolate tablet market having tripled its market share in the last three years. 2006 saw the volume of Milka sales increase 33% against 2005, with the same growth rate being maintained in the first three months of this year against last year,” stated Doina Cavache, corporate affairs manager of Kraft Foods Romania. Milka is the leading brand on the premium chocolate tablet segment, according to AC Nielsen data, as quoted by Kraft. The company’s portfolio also includes mini-tablets, chocolate bars and pralines, however it is tablets that continue to generate the biggest sales on the local market. Kraft Foods Romania estimated sales of over 11,000 tonnes of chocolate for the whole of 2006, with a double-digit increase in business. As yet, Kraft Foods has not released its financial results for 2006. The company’s turnover stood at 93 million euros in 2005.