Milupa plans to boost turnover by 50% by 2012

Milupa Romania, part of Danone Baby Nutrition, the baby food
division of French dairy producer Danone, expects a 50% turnover
rise within the next three years, although the baby food market has
halved its growth rate this year against 2008. “We want to see our
company’s turnover rise 50% by 2012 compared with this year, boost
our market share and strengthen our local presence,” said Eric Van
de Hoeven, general manager of Milupa Romania and Hungary. Milupa’s
local turnover exceeded 13 million euros last year, with the
company accounting for over 30% of the infant milk formula market.
In order to achieve its target, Danone has allocated a much bigger
marketing and advertising budget for its local baby food division
than in 2008, and is set to boost the budget again next year.
Hoeven did not, however, reveal the value or the percentage by
which the budget will be boosted.