Mobexpert, IKEA and kika expect higher sales for seasonal items this Christmas

In furniture and home décor stores, sales of seasonal items are likely to rise by 20-30% from a year ago amid the broader offer, according to the estimates of the main players in the field.

The biggest retailers, Mobexpert, IKEA and kika, derive between 15% and 50% of turnover through home accessories, and in November-December several thousand euros are additionally brought by globes, lighting items and other Christmas specific decorations.
Against the annual turnovers of tens of million euros reported by the companies in this field, the several hundred thousand euros generated by this product category do not mean much, but given that sales have been dwindling in the past two years, any increase is welcome.
“We expect sales of Christmas decorations to go well this year as we expanded our offer. (…) We expect a 20% increase against last year,” says Dan Șucu, Mobexpert owner.
Rival kika is more upbeat. “At this moment, we see a 30% increase in sales for this category as the offer is bigger, location is better and the number of visitors has risen by 10% amid the changed promotion ways,” said Lars Lund, country manager with kika Romania.