Motorbikes in high demand

Harley Davidson Romania, a company controlled by former Prime Minister Călin Popescu Tăriceanu, in the first six months of this year saw its sales go up by 20% to 26 motorbikes.
According to previous statements by Bogdan Bucurescu, general manager of Automotive Trading Services (ATS), the company owning both the US brand’s imports and Ford and Citroen brand dealers, the sales target for motorcycles stands at over 40 units this year.
The starting price for a Harley-Davidson motorbike stands at 6,700 euros VAT not included, in the case of a Sporster range model, which last year accounted for over half of sales, and goes as high as almost 40,000 euros in the case of a personalised unit. Thus, according to ZF estimates, the US brand’s sales would go beyond the 600,000-euro mark this year.
Last year, Harley’s sales in Romania declined by around 50% to 33 units. Unlike other motorcycle brands, Harley Davidson inclusively attracts businesspeople who love the brand.