Mr. Bricolage targets central locations and profitability

DIY store chain Mr. Bricolage will open 30 outlets on the Romanian market on long term, with investments totalling approximately 220 million euros. “We are primarily targeting big cities, but we may also open smaller outlets in medium and small cities. We won’t be going for locations on the outskirts, as the other chains already present on the local market have done,” said Vlad Pacea, marketing manager of Mr. Bricolage for Romania. Brico Expert, which owns the Mr. Bricolage franchise, will develop its store network at a pace of 2 new stores per year, having already acquired several plots of land in Bucharest and the provinces. “Our goal is for every store we open to be profitable from the first years in business,” added Vlad Pacea. With this in mind, the company will offer a varied range of products in store, in order to cover all price segments of the market.