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Murfatlar to squeeze 17.5m euros

Wine producer Vin Vie Murfatlar estimates sales to increase 20% in ROL this year, as compared with last year, up to some 650bn ROL (17.5m euros). But the increase can hardly be noticed in real terms, as sales in euros amounted to some 17.3m euros last year

Ziarul Financiar · 28 septembrie 2003 · 1 min de citit



Wine producer Vin Vie Murfatlar estimates sales to increase 20% in ROL this year, as compared with last year, up to some 650bn ROL (17.5m euros). But the increase can hardly be noticed in real terms, as sales in euros amounted to some 17.3m euros last year. “We are equally counting on a market increase, a better distribution system and better promotions,” managing director Cosmin Popescu said. Company officials hope to reach 33% in market share for the 0.75-litre-bottled wines, as they are of premium quality. According to company estimates, Murfatlar holds 28% of this market segment. ZF



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