Mutual funds on TV again

Investment management companies Certinvest and KD Investments took the first step in promoting their mutual funds through TV adverts. Mutual fund ads are back after a hiatus of more than five years. Other fund managers could soon follow suit. The mutual fund market seems to have finally overcome the difficult period it has been experiencing since the late ?”90s scandal, generated by the collapse of Fondul National de Investitii (National Investment Fund – FNI). FNI had been the last fund to advertise on TV. Once the uproar over that scandal had died down, the Romanians” reservations concerning investment funds similarly subsided, according to managers, and the number of investors in mutual funds has increased visibly. The two fund managers relied upon this factor when they decided to release their first ads. The company officials say the two promotion campaigns are primarily aimed at educating the public and popularising mutual funds as an investment alternative. ZF