Negritoiu: 2010 will be the year of ING

In a year when many banks will be trying to catch their breath after the bad loan blow of 2009, Dutch ING is getting ready to more active particularly on the segments of individuals and SMEs and seems ready to take greater risks by boosting lending. “We’ll be very active during the following period, because we must grow and reach critical business mass along all categories of banking services. We want to increase our exposure to Romania, expand our balance sheet and revenues. 2010 will be the year of ING,” states Misu Negritoiu, general manager of ING Bank Romania. He says the Dutch group decided to support highly ambitious strategic goals in Romania, especially on the segment of individuals and SMEs. “We want to get to millions of individual clients in the next three to five years”. At present, the bank is trying to get close to the 1 million individual clients mark. It is the first time ING announces such an extensive plan domestically, the more so as Romania hasn’t overcome the crisis, yet. “(…) In the new strategy, Romania is positioned as a main market for ING group and enters the league of major priorities in terms of geographical development. We now practically have the same treatment as Poland and Turkey and we’re getting greater support”.