Nestlé's boss sees no reasons for performance deterioration in 2010

The Swiss-born manager appointed at the helm of Nestlé Romania
a year ago, Jacques Reber, expects people to talk less about the
crisis starting the third quarter. He says the Romanian market is
still a hot spot on foreign investors’ map because, after a slow
recovery, consumer spending will bounce back to growth above the
average of Western European countries. The first year of Reber’s
term at the helm of one of the biggest food producers was, for many
companies in the industry, the most difficult one on the market.
How has Nestlé managed to keep its turnover and profitability
growing domestically? Reber speaks about promotional investments,
new product launches and exports as the main elements that
supported growth. In his first interview with the press since he
was appointed as general manager of Nestlé Romania, the Swiss
manager says the company’s turnover last year rose by over 10% in
RON year-on-year, and that there are no reasons for performance
deterioration in 2010. “Sales volumes also increased, by a little
less than 10%, below the 2008 level. During this period, the
company’s profitability increased, as well,” Reber said.