Nestle expands Timisoara facility

Nestle Romania, the producer of Joe wafers, has introduced a new production line at its factory in Timisoara in order to launch its new brand of sweets Joe Mix. “The line was brought in from Germany as part of a capital transfer operation. With the launch of Joe Mix we entered an entirely new segment of the chocolate market, the small bites segment, which has been less exploited in Romania,” said Paul Nuber, Nestle Romania’s chief executive. According to data supplied by the company, sales on the small bites segment amounted to 650 tonnes or 5.4 million euros last year from a total of 150 million euros, the value of the sweets market in Romania. This market comprises chocolate tablets, wafers, chocolate bars and pralines. Another player on this market segment is Supreme Group, the owner of the Primola and Novatini chocolate. ZF