New Ford Mondeo: first promotions in Eastern Europe

The growth witnessed by the car markets in Eastern Europe has prompted Ford, one of the top three car manufacturers in the world, to give priority to presenting the new Ford Mondeo models in Eastern European countries, to the detriment of markets with a bigger purchasing power, but with a higher level of saturation. “Theoretically, on markets such as the Italian and the German market, one cannot expect volume increases. In contrast, countries like Romania or Ukraine offer much bigger growth opportunities. That is why Ford Mondeo, for instance, is being promoted in these countries first,” stated Calin Gavra, manager of Romcar, Ford importer in Romania. “Worldwide, Romania is the fifth country where the Mondeo model is being promoted,” added Gavra. He added that the importance of the domestic market is apparent even from the volume of initial stock for the new model (700 units).