Nissan sales hurt by lack of models

The four Nissan models on the SUV segment, X-Trail, Pathfinder, Patrol and Murano, will sell 750 units this year, up 30% against last year. The figure does not include the Qashqai model, positioned as a crossover hatchback, or the Navarra model, which is a utility vehicle. For December, Nissan Romania estimates to sell 350 units, a value above the annual average, thanks to launching the Tiida and the X-Trail models in the second half of the year. According to representatives of Renault-Nissan Romania, Nissan is expected to sell 3,000 units this year, a figure similar to that reached in 2006, but below the 3,200-3,300 units forecast midway through the year. ZF estimates put the total value of Nissan vehicles sold this year at 66 million euros, calculated at an average price of 22,000 euros and on a volume of 3,000 units sold. “For Nissan, this has not been a very good year, we have been hard hit by certain models lacking. Almera and Primera, our best-selling models, have been discontinued,” said Jacques Daniel, commercial manager of Renault-Nissan Romania.