No advertising, no growth sales

The maker of Garrone vermouth, Romanian Drinks Service, saw its sales figures for last year reach only similar levels to those seen in 2003 (6.5 million euros), and has announced it is increasing its investment in a logistics and production centre near Bucharest by half a million euros from an initial 2 million euros. “We did not grow last year. That was the best we could do. One of the reasons is that we didn’t advertise very much,” said Alexandru Cazacu, chief executive of Romanian Drinks Service, which is owned by the Italian company Rodia Spa. The company is to relocate its offices to the new logistics and production centre near Bucharest. The new centre will make digestives based on Italian recipes: amaretto, fernet and liqueurs. ZF