Nurofen is best-selling OTC drug in Romania

On the shelves of drugstores in central Bucharest, after you
go past the area dedicated to cosmetics and parapharmaceuticals,
behind the counter, sticks out the multicoloured-dot of Nurofen
packet, placed centrally between Algozone and Panadol ones. “I
would recommend Nurofen Plus,” – this is the advice given by
pharmacists in that same store when a customer requests a
painkiller. Pharmacists can also recommend Nurofen against flu,
both for adults and children. These recommendations, coupled with
the millions of euros in investments have seen Nurofen become the
best-selling brand on the market of OTC drugs (drugs sold without a
prescription) in Romania, and secured it a place among the top 10
best-selling drugs on the overall market. Nurofen has been winning
the battle with older local brands, such as Algocalmin and
Antinevralgic for several years now, with the second-ranking OTC
drug considerably behind it.