Omniasig launches intensive promotional campaign

Omniasig, one of the top three domestic insurance companies, late last year launched an intensive promotional campaign worth several million euros.
The campaign, which is designed to position Omniasig as a supplier of RCA insurance as well as a provider of home insurance, is part of a strategic programme through which the company plans to strengthen the Omniasig brand on the insurance market.
“We want to increase the brand awareness of Omniasig and we will use all sorts of promotional methods to reach this goal,” said the new vice-president of the company, Radu Stanescu, who also coordinates the company’s marketing and sales activities. Commercials have been already launched on television and in the printed media. Stanescu was appointed vice-president of Omniasig at the end of last year. Until then he was the general manager of the Tiriac Air company. Iulian Dumitru, who is currently the general manager of Unita, had held the position as vice-president of Omniasig until last spring.
Omniasig is part of the Austrian group Vienna Insurance (formerly WienerStaedtische), which also controls Unita and Agras on the domestic market. The Austrians took over the largest company in the group, Omniasig, in the spring of 2005. A year later, Omniasig president, Constantin Toma, took control of all the businesses developed by Viena Insurance on the domestic market.
Three of his former subordinates from Omniasig were appointed managers of companies owned by Vienna Insurance, namely Unita, Agras and Omniasig Asigurari de Viata.
Unita and Agras will keep selling their products under their own brand name, but there will be more emphasis on the fact that they are part of the Vienna Insurance group, resulting in the possibility of Omniasig’s image campaign having an effect on the other two companies, says Stanescu. The three companies also consider merging some of their activities in a bid to reduce the costs.