One more L'Oreal division in Bucharest

French cosmetics maker L’Oreal has introduced a new cosmetics division on the Romanian market. This division sells products aimed at drugstores only and is the second unit of the group launched in Romania since 1997. The company’s marketing manager Dan Zloteanu says two more divisions of the group are surveying the Romanian market but a decision on the exact date for the market launch has not been made yet. The two divisions surveying the market at the moment are L’Oreal Professional (professional hairstyling products for beauty salons) and the deluxe perfume division (which includes brands like LancA´me, Lanvin, Armani and Ralph Lauren). The new division, Vichy, sells products for people with skin conditions, which products will be retailed only through drugstores. “As the pharmaceutical market in Romania was thought to be up to the European standards, mature and well-organised, and the pharmacists and dermatologists were considered to be able to provide good advice, a decision to introduce a new division, Cosmetique Active, through its Vichy brand, besides the already existing brands, was made,” Zloteanu explained. ZF