Orkla up 50% on pate market

Orkla Foods Romania, the local division of the Norwegian food producer, has posted an over 50% increase on the meat pate segment in the first seven months of this year against the same time in 2007. “In the first seven months of this year, Orkla posted an over 50% increase on the patesegment, a 40% rise on the canned meat segment, and a 19% rise on the mustard segment”, said Manuela Banu, CEO of Orkla Foods Romania. She added that Orkla currently holds 43% of the margarine market, with margarine for cooking and baking seeing a 5.5% sales increase in the first six months against December 2007, according to MEMRB data, cited by company officials.