P&G boosts Internet and social network promotion budget

Procter&Gamble, a major advertising investor in Romania and leader of the non-food consumer goods market, is set to boost its budgets for promotion on the Internet and social networks (Facebook, Twitter) this year, but did not provide any details on the earmarked sums.

The company does not provide any data on the total promotion budget or its 2011 trend against 2010, either, but says it has adjusted to market tendencies, considering that as rising number of Romanians are using the Internet and social networks.

“The budget is structured along various communication channels, following consumer trends and preferences, with a percentage growth in earmarked sums for new media channels preferred by consumers: Internet, social networks,” says Ramona Brad, external relations associate director with P&G Romania.
According to some market sources, P&G is also the biggest investor in TV advertising at the start of this year, with the number of ads doubling in the first weeks of January 2011 against the same period of last year.