P&G Romania sees $135m sales

US-based Procter & Gamble estimates its Romanian operations to have derived an over 20% higher turnover, which is therefore expected to reach $134.5 million. The profit in its turn is expected to have increased by more than 10%, to more than $13.7 million. P&G Romania posted about $112.1 million turnover in 2002, while the net profit was worth $12.5 million, according to Finance Ministry data. “2003 was yet another stimulating year for the business of P&G in Romania,” external relations manager Diana Klusch said. “The company saw growth in all the key categories wherein it operates on the Romanian market, i.e. detergents, shampoos, sanitary pads and baby diapers,” Klusch said. The statistics provided by the company show P&G in Romania accounts for more than 40% of the detergents market with its Ariel, Tide and Bonux brands, for 40% of the shampoos market (Pantene, Wash & Go, Head & Shoulders) and for 60% of the sanitary pads market (Always) and single-use diapers (Pampers). ZF