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Panasonic: Romanians will start spending again

The 3D TV set market will reach 8,000 units this year, double last year's level, according to the estimates of Ștefan Ichim, country manager with the domestic subsidiary of Japan's Panasonic.

Traian Terzianm · 17 aprilie 2011 · 1 min de citit

The 3D TV set market will reach 8,000 units this year, double last year’s level, according to the estimates of Ștefan Ichim, country manager with the domestic subsidiary of Japan’s Panasonic.

For this year, Panasonic expects sales of 3D TV sets to double, on a market that amounted to over 4,000 units.

“The market will rise on price pressures. We will sell 2,000 units. We want to maintain our market share,” stated Ichim, specifying that the cheapest 3D TV set now costs 4,000 lei and the most expensive 20,000 lei.

The company in fiscal year 2010 saw turnover go up by 5%, to 57.8, euros. For this fiscal year, the company’s manager expects turnover to advance by 20% in Romania. Moreover, he expects prices to decline further on market competition.

“This year, the entire market will grow by 20% and the development is not necessarily based on a rising purchasing power. (…),” says Ichim. The advance is based on Romanians’ starting to spend more after two years of crisis.

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