Parmalat bets on major clients to offset cost increase

The profit of Parmalat Romania, the producer of Santal juices, could resume a downward trend this year given the increase in the costs of the company and the slowdown of the market’s development pace. “The increase in fuel prices is a major problem and we do not want the increase in these costs to show in the shelf prices of our products. This is why we are focusing more on the key accounts channel (major clients like hypermarkets i.e.), which is less affected by the increase in fuel prices, which allows us to mitigate the rise in costs on the channels covered by the distributors with which we work,” said Giampaolo Manzonetto, the manager of Parmalat Romania.