Parmalat expects dynamic market for kids products

The market for products aimed at young children will become very dynamic over the next few years, announced Giampaolo Manzonetto, the sole administrator of the local branch of Italian food group Parmalat. “We already began importing a Parmalat milk range for children between two and four years of age, and we believe this market segment will grow significantly in the next few years. The trend on the food market and the soft drinks market is to go for products with a high nutritional value. This can already be seen on the soft drinks market where “functional drinks” (soft drinks with a high vitamin content) are among the most dynamic of all,” Manzonetto said. This year Parmalat’s marketing strategy for Romania has focused on updating product images and expanding its product portfolio: they have relaunched their Santal range of fruit juices in new packaging and began importing Grisby biscuits, Mr. Day pastry products and the Prima Crescere milk range for children. Parmalat expects some 8 million euros in turnover in Romania this year, slightly higher than for 2003. ZF