Pavăl wants to see Dedeman post 400m-euro turnover

DIY company Dedeman, controlled by Bacău-based Dragoș and Adrian Pavăl brothers, plans to increase its revenues by around 10% to nearly 400 million euros this year, by adding four or five stores to the chain in 2011.

Dedeman yesterday opened its 23rd store on the Romanian market in Drobeta Turnu-Severin and its second this year, following a 10 million-euro investment for a 11,800 square-metre store.

The first Dedeman store opened this year was the one in Cluj, in which the company invested 16 million euros.
“The two stores open this year’s series of investments, which are part of our company’s strategy to see our turnover up 10% against last year,” announced Dedeman representatives.

In 2010 Dedeman became leader of the DIY market, after posting 360 million euros in revenues, an increase of 42%.
The company is the only player on the DIY market to have announced an aggressive expansion campaign for this year, with the next opening being scheduled in a few months’ time, a Baia Mare store. “The completion of the Severin investment does not also mean the completion of this year’s expansion plan, which is part of the strategy to cover the entire country over the next few years (…),” says Dragoș Pavăl, chairman and shareholder of the company.