Penny Market seals partnership with Blue Air

Discount store network Penny Market, held by the German group Rewe, has closed a partnership with the low-cost airline Blue Air to sell tickets in their stores. This is the second partnership closed by Blue Air with a retailer, after a deal was signed with Carrefour’s travel agency. “Blue Air is quite similar to us in terms of its aggressive prices and of its client target. That is why we have decided to start a partnership with this particular low-cost airline,” explained representatives of Rewe Romania, the operator of the Penny Market stores. They also said they plan to conduct several non-FMCG promotions (for products that are not included in discount stores’ traditional offers). The Penny Market network will number around 45 stores by the end of the year, with investments in a new store earmarked at 1.5 million euros.