PepsiCo sells 26% more cola

PepsiCo International saw its cola-type soft drinks sales grow by around 26% on the Romanian market in the first quarter of the year, company representatives say. a??PepsiCoa??s products on the cola segment reached a market share of 38.6%, an increase of 25.9% since the first quarter in 2004,a?? said Catalin Lascu, the franchise & marketing manager at PepsiCo International for Romania, Bulgaria and the Republic of Moldova. He quoted a survey by the market research company, Canadean, which specialises in the soft drinks market. The main competitors to PepsiCoa??s products are the Coca Colaa??s brands bottled for the Romanian market by Coca-Cola HBC Romania, a subsidiary of the Greek company of the same name. PepsiCoa??s products are bottled and distributed in Romania by Quadrant Amroq Beverages (QAB), which also bottles the non-carbonated Prigat drinks. PepsiCo enjoyed a 26.2% share of the total carbonated soft drinksa?? market in the first three months of the year, following a 26.5% growth in volume compared with the same period last year. The highest growth for PepsiCoa??s brands was for 7Up, sales of which rose 90%. According to Canadean, PepsiCo has a 60% market share of the sugarfree soft drinks segment and 34% of the bottled ice tea segment through its Lipton Ice Tea brand. ZF