PET-bottled milk doubles market share in one year

On the shelves of food stores, there has been a noticeable increase in the number of plastic milk bottles for nearly one year. Brands such as Napolact, LaDorna and Milli are also available in PET containers, with the market share for this type of products doubling this year against 2009.

Although the trend is only beginning, market specialists say there is room for development, with the trend of PET-bottled milk coming at a time when the dairy market is already dominated by plastic bottles.
Therefore, more than half the sales of “sana” (a fermented milk product) are done using this type of packaging, with four in ten bottles of buttered milk being PET-bottled milk.
“The share of PET-bottled milk to overall sales of milk increased significantly, seeing its volume market share, as well as its value market share more than double. Whilst in the first nine months of 2009 it accounted for 2.4% of the overall volume of milk (the value market share was the same), in the first nine months of 2010 it came to hold a 5.5% volume market share (5.6% in value),” said Marius Căluian, general manager of MEMRB Romania market research company.