Price cuts double Daewoo sales

Amid almost incessant promotional offers, domestic carmaker Daewoo Automobile Romania managed to log sales of 6,400 units in the first quarter of this year, almost twice the volume in the similar period of last year. According to the company’s representatives, the 3,800 units sold this March stand for the best monthly performance the company has registered since it was set up in 1995. The positive figures were yielded by the company’s marketing policy, which has particularly included the launch over the last several years of some more economic, cheaper Matiz or Cielo models. As a matter of fact, Matiz is the best selling model of Daewoo Automobile Romania, accounting for about 80% of total sales posted by the Craiova-based producer in the first quarter of this year. Cielo is Daewoo’s second best-selling model on the Romanian market, even though the growth pace in the case of this model is slower as compared to that of Matiz. ZF