Primola sees sales up 7% in H1

Supreme Chocolat, the producer that owns the Primola brand, posted an increase of more than 7% of its sales volume in the first half of 2008 compared with the same time in 2007, driven by the chocolate segment, according to the data supplied by the company. “A slight increase in the market of chocolate tablets can be seen this year. On the other hand, biscuits are performing below 2008 expectations; this seems to be the worst affected segment by the utility and food price hikes in 2008,” stated Cristian Stancu, marketing manager of Supreme Chocolat. Supreme is the first chocolate producer to release information about sales trends in the first half of the year.