Primola Supreme competes with Milka and Heidi brands

Supreme Chocolat, one of the top three chocolate producers on the Romanian market, counts on an approximately 5% rise in the volume of sales this year against 2006. The producer has recently launched the Primola Supreme chocolate, thus entering the premium segment of chocolate tablets with its strongest brand. “Chocolate consumption is increasingly moving towards the premium segment, which is why we want to expand onto a segment where we were previously only present with the Anidor bitter chocolate,” said Cristian Stancu, marketing manager of Supreme Chocolat. According to Kraft Foods information, the premium segment saw a 25% increase in the total chocolate tablet market. Primola Supreme’s rivals on the premium tablet segment will be Milka, the best-selling brand, and Heidi, as well as EU imported products, which have been more dynamic since accession, due to the elimination of customs duties.