Procter&Gamble: Romanian business totals 550m euros

The four companies controlled by consumer goods giant Procter&Gamble posted a cumulated turnover worth 547.6 million euros last year and gross profit worth 46 million euros. The value of Procter& Gamble’s Romanian business increased by an average 10% in domestic currency on the previous year, according to financial data provided by the company. “Results recorded in 2006, as well as the constant 10% increase over the last few years are the results of a stable economical environment and of a constant increase in the purchasing power of Romanian consumers,” stated Procter&Gamble representatives. Procter & Gamble operates on the Romanian market producing detergents (with brands such as Ariel, Tide and Ace) and personal care products (with brands such as Pantene and Head&Shoulders). It also has brands in its portfolio, which were formerly owned by Gillette (Gillette, Braun, Duracell, Oral-B), a company that was integrated into the Procter&Gamble Distribution network last year following an international takeover.