Prodal '94 to focus on exports

Spirits producer Prodal ’94 is planning a significant expansion on the international markets this year. “We are about to finalise the export operations to four countries on three continents, with another ten countries to be included in this programme by yearend. In the medium and long term, we want to export to more than 60 countries where our brands are already registered and we have already started procedures to find new business partners,” said Bogdan Mihail, vice-president of Prodal ’94. According to Mihail, it takes at least six months to enter a foreign market, with such a decision made after carefully monitoring the competition and legislation on these markets. ZF