Prodal '94 to sell premium Russian vodka

Spirits producer Prodal ’94 will distribute the Stolichnaya and Moscovskaya brands held by the Russian state-owed company FKP Soyuzplodimport on the Romanian market, following an agreement between the two companies. “It is by signing this agreement that we want to enter the premium products market. These products are practically competing with Smirnoff, Absolut or Finlandia and they are completing our portfolio, not vying with it,” Bogdan Mihail, vice-president of Prodal ’94, said. The Russian company plans to bring three other brands – Sibirskaya, Krepkaya and Ruskaya, in Romania. ZF