Rațiu considering revival of Aro brand

The Aro brand could return in the next six to twelve months, say officials of Landmark Management, a company controlled by businessman Nicolae Rațiu, son of late politician Ion Rațiu, who took over the manufacturing licenses and the Aro Câmpulung industrial site in 2007.
“We own the licenses for the previously manufactured Aro models. We are currently considering manufacturing components for the models already on the streets. At the same time, there are carmakers interested to manufacture off-road vehicles similar to ARO’s,” Nicolae Rațiu said.
The businessman added that talks and negotiations were being conducted but no contract had been signed yet.
Along with Dacia, Arctic, Dero and Gerovital, Aro is one of the most powerful Romanian brands to have remained on the market after 1989; demand was constant for the off-road vehicles assembled in Câmpulung until manufactured stopped. Whereas one would wait a few weeks to get a Dacia vehicle in the nineties, one would have to wait months for an Aro and some customers were willing to pay extra to make sure they would get a Romanian SUV.