Reinert, 25m euros after first year of production

Cold cuts producer H&E Reinert, which has completed a 17 million-euro investment near Brasov, estimates to sell 5-6 tonnes of cold cuts on the local market next year, says Ovidiu Bocaniciu, the company’s general manager. Reinert is the first foreign company, which has decided to conduct a greenfield investment in the meat processing sector in Feldioara, near Brasov. The built surface area is 10,500 square metres, and the investment stands at about 17 million euros. The meat processing centre in Brasov is the first investment that Reinert has made outside Germany. “We chose Romania because of its high potential in the farming field and the Romanians’ openness towards the meat and cold cuts industry,” said H. E. Reinert, chairman of the German company. He specified the local market had a big growth potential given its low consumption as compared with other EU member states.