Revamped image for Antibiotice
State-owned pharmaceutical company Antibiotice Iasi has started a process to create a new corporate image for itself, in view of privatisation, company officials say. The total costs of the operation, a partnership with the Grapefruit agency, amount to approximately 100,000 euros, according to Antibiotice representatives
State-owned pharmaceutical company Antibiotice Iasi has started a process to create a new corporate image for itself, in view of privatisation, company officials say. The total costs of the operation, a partnership with the Grapefruit agency, amount to approximately 100,000 euros, according to Antibiotice representatives. The company will have a new logo, and the packaging for drugs will also be changed. Moreover, Antibiotice will launch a promotional campaign in the media soon. The State Assets Resolution Authority (AVAS) owns about 53% in Antibiotice. “We started the communication campaign with this process of creating an image specific to Antibiotice because we want to attract corporate partners in the privatisation of the company,” stated Ioan Nani, the general manager of the drug maker. The company concluded the first ten months with sales of about 36m euros (131m RON) and gross profit of 5.15m euros. ZF
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